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Measuring What Matters
Turning Everyday Business Activity Into Clear, Actionable Insight Running a small business often feels like flying by instinct. You know when things feel good. You know when something feels off. But instinct alone can only take you so far, especially when margins are tight, time is limited, and every decision carries weight. This is where Key Performance Indicators , commonly called KPIs, quietly become one of the most powerful tools a small business owner can use. Not becaus

Zel McGhee
Feb 1211 min read


Is Your Small Business Ready for the Christmas Holiday Onslaught?
The rush from Thanksgiving to Christmas moves fast, and small businesses often feel the pressure more than anyone. After surviving the wave of holiday shopping events, the real test begins: preparing for the December surge. From staffing and inventory to customer service and digital readiness, the holiday season demands intentional planning. This article explores how small businesses can strengthen operations, protect cash flow, and position themselves for a successful finish

Zel McGhee
Dec 1, 20259 min read


Why Small Businesses Matter and Why Your Support Counts
Small businesses shape the identity, resilience, and economic strength of every community across America. As Small Business Saturday approaches, it’s the perfect time to recognize the millions of entrepreneurs who fuel innovation, create jobs, and keep local economies thriving. Their impact is national, but their presence is profoundly local, woven into the daily lives of the people they serve.

Zel McGhee
Nov 24, 20258 min read


Charting Your Course for Your Small Business Startup
Starting a small business in rural West Texas takes more than passion, it takes purpose, planning, and awareness. Learn the essential steps to launch legally in Texas, craft your mission and vision, understand your numbers, and avoid the dangers of what you don’t yet know.

Zel McGhee
Nov 10, 20255 min read
Funded (in part) through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.
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