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Part 1 — Who Has Access to Your Business?
Small businesses routinely decide who receives physical keys, alarm codes, and access to restricted areas. Digital access deserves the same attention. Part 1 of Who Has Access to Your Business? explores authentication, authorization, access creep, trust, shared accounts, and why access should follow responsibility.

Zel McGhee
Oct 1318 min read


Cybersecurity Is Business Continuity
Cybersecurity is not only about preventing an attack. For a small business, it is also about keeping the business operating when an important system, account, device, or service becomes unavailable. As Cybersecurity Awareness Month begins, this article looks at cybersecurity through the lens of business continuity, resilience, and recovery, and offers owners a practical place to begin their annual review.

Zel McGhee
Oct 114 min read


Be the Buffalo
Change does not always arrive as a crisis. Sometimes it appears as new technology, infrastructure, competition, or opportunity. Be the Buffalo explores how business owners can understand changing conditions, learn from points of failure, protect what still creates value, and make deliberate choices about what comes next.

Zel McGhee
Oct 124 min read


You Formed an LLC
Forming an LLC is an important milestone, but filing the paperwork is only the beginning. This article explains what Texas business owners actually create when they form an LLC, including the distinctions between the owner and the entity, members and managers, company property, federal tax classification, contracts, insurance, and continuing business responsibilities.

Zel McGhee
Sep 2525 min read


The Engine: Turning Strategy Into Action
A strategy cannot move a business on its own. In Part III of the W⁵ Plus Framework, we explore Do as the engine that turns strategy into action, creates accountability, produces evidence, and helps the solopreneur determine what should remain stable and what should change.

Zel McGhee
Sep 1117 min read


How Do You Define Success?
How do you define success as a business owner? Making money is an expectation, not a purpose. When success is defined too late, revenue becomes the default measure and “enough” is never recognized. This article explores why defining success early — before growth, pressure, and metrics take over — is essential to building the business you actually meant to build.

Zel McGhee
Jan 237 min read


Weekly Firestarters: Week 15 - Unveiling the Power of Market Research
Unlock business success with market research! Discover free tools, expert guidance, and real-world examples in our latest blog post.

Zel McGhee
Apr 12, 202420 min read


Weekly Firestarters: Week 14 Innovation Strategy - Unleash the Power of Email Marketing
Zel McGhee, ASBC® - 3 April 2024 A Guide to Crafting Your Email Marketing Strategy Welcome to Week 14 of our Weekly Firestarters series!...

Zel McGhee
Apr 3, 202411 min read


Weekly Firestarters: Week 13 Innovation Strategy - Online Reputation
Zel McGhee, ASBC® - March 27 2024 Building Your Brand: The Importance of Monitoring Your Online Reputation Welcome to our Small Business...

Zel McGhee
Mar 27, 20242 min read


Weekly Firestarters: Igniting Innovation Strategies in Small Business Owners
Zel McGhee, ASBC® - March 26 2024 Welcome to "Weekly Firestarters": Igniting Innovation Strategies in Small Business Owners Welcome,...

Zel McGhee
Mar 27, 20241 min read
Funded (in part) through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.
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