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The Spokes: What Should Stay the Same While Business Changes?
What should remain stable while a business changes? This first article in the W⁵ Plus Framework series explores the five spokes of the solopreneur’s business machine, beginning with mission and core values and moving through vision, objectives, and timing.

Zel McGhee
4 days ago18 min read


When a Small Business Is Struggling
When a small business begins to struggle, the choices extend beyond simply continuing or closing. This article explains how owners can identify financial warning signs, examine cash flow and profitability, and evaluate turnaround, financing, restructuring, sale, or orderly closure options.

Zel McGhee
Aug 718 min read


Profit Margins by Industry
Profit margins vary widely by industry, business model, and cost structure. This updated 2026 guide explains gross, operating, and net margins, compares selected industry benchmarks, and helps small business owners use the data responsibly without treating national averages as one-size-fits-all performance standards.

Zel McGhee
Jul 307 min read


Why Sustainable Businesses Start With Self, Not Strategy
Most small businesses don’t struggle because the strategy is wrong. They struggle because the business has quietly drifted out of alignment with the person building it. Over time, that misalignment shows up as friction, exhaustion, and decisions that feel harder than they should. Sustainable businesses don’t start with tactics or growth plans. They start with clarity about self, capacity, and direction.

Zel McGhee
Dec 19, 202524 min read


Is Your Small Business Ready for the Christmas Holiday Onslaught?
The rush from Thanksgiving to Christmas moves fast, and small businesses often feel the pressure more than anyone. After surviving the wave of holiday shopping events, the real test begins: preparing for the December surge. From staffing and inventory to customer service and digital readiness, the holiday season demands intentional planning. This article explores how small businesses can strengthen operations, protect cash flow, and position themselves for a successful finish

Zel McGhee
Dec 1, 20259 min read


Have a Vision Plan
A vision plan gives small business owners a clear direction for decisions, growth, and daily operations. When your vision is written, shared, and used, it becomes the foundation that keeps your business focused and resilient in times of uncertainty.

Zel McGhee
Nov 18, 20258 min read


The Necessity of Cybersecurity for a Small Business
Cybersecurity is no longer optional for small businesses. From phishing scams to data breaches, even the smallest operation is vulnerable to digital threats that can disrupt service, damage customer trust, and create costly setbacks. This article breaks down why cybersecurity matters, how attackers target small businesses, and the practical steps owners can take to protect their systems, their customers, and their future.

Zel McGhee
Nov 14, 20258 min read


Have You Ever Given a Cookie to a Customer?
Small business owners often feel pressured to give more than they should, especially when trying to provide great customer service. But when does a small favor create bigger expectations? This article explores the balance between generosity and boundaries, helping business owners protect their time, value, and long-term sustainability.

Zel McGhee
Nov 13, 20257 min read


The AI Advantage: Transforming Small Business Today
Artificial Intelligence is rapidly becoming one of the most practical tools available to small business owners. From improving customer relationships to streamlining operations and uncovering actionable insights, AI is helping entrepreneurs work smarter without increasing costs. This article explores how small businesses can use AI today, why the timing matters, and what steps owners can take to confidently adopt these tools with support from the Abilene SBDC.

Zel McGhee
Nov 13, 20258 min read


If You Think Capital Is the Problem, You May Be Looking in the Wrong Place
Many entrepreneurs believe lack of capital is their biggest challenge, but skill, not funding, is what truly drives sustainable business growth. This article explores why skill comes first, how the Five C’s define capital readiness, and how the SBDC and SBA provide the tools to build lasting capacity.

Zel McGhee
Nov 13, 20256 min read


Charting Your Course for Your Small Business Startup
Starting a small business in rural West Texas takes more than passion, it takes purpose, planning, and awareness. Learn the essential steps to launch legally in Texas, craft your mission and vision, understand your numbers, and avoid the dangers of what you don’t yet know.

Zel McGhee
Nov 10, 20255 min read


Leveraging AI for Consistency and Clarity
The Abilene SBDC is using Google’s NotebookLM to enhance how we create and share small business resources. By integrating AI into our content process, we’re improving clarity, consistency, and efficiency—ensuring every guide, article, and handout reflects accurate, up-to-date information. This initiative demonstrates how responsible AI use can empower small business owners to organize knowledge, save time, and make better decisions with confidence.

Zel McGhee
Nov 7, 20253 min read


Effects of Interest Rate Changes on Small Businesses
Interest rates act like the economy’s thermostat, when they rise, borrowing cools down; when they fall, opportunity heats up. For small businesses, those shifts can affect everything from cash flow to customer spending. This article explores how rate changes influence day-to-day operations, outlines practical strategies for navigating financial uncertainty, and highlights how preparation and awareness can turn volatility into opportunity.

Zel McGhee
Nov 6, 20258 min read


Visionary vs. Creative: Why Your Business Needs Both
Visionaries see the horizon; creatives build the path toward it. Both roles are essential to a thriving business. When they drift apart, even great ideas lose direction. This article explores the psychology behind each, why solopreneurs struggle to balance them, and how understanding the tension between dreaming and doing can strengthen every decision you make as a business owner.

Zel McGhee
Oct 31, 202510 min read


HOW TO NEGOTIATE VENDOR TERMS
This guide covers key strategies for negotiating vendor terms that work in your favor and strengthen long-term supplier relationships.

Zel McGhee
Mar 12, 20254 min read


THE IMPORTANCE OF ONLINE REVIEWS
This guide explores why online reviews matter and how small business owners can leverage them to build trust and attract more customers.

Zel McGhee
Mar 7, 20254 min read


UNDERSTANDING THE CASH CONVERSION CYCLE
If your business relies on inventory, invoicing, or credit transactions, understanding and optimizing your CCC can help free up cash.

Zel McGhee
Mar 7, 20253 min read


THE VALUE OF NETWORKING
This guide explores why networking is essential and how small business owners can network strategically for maximum impact.

Zel McGhee
Mar 7, 20254 min read


LINKEDIN FOR SMALL BUSINESS
This guide covers essential LinkedIn strategies to help small businesses create a compelling presence, build trust, and generate new opportu

Zel McGhee
Mar 7, 20254 min read


PROFIT MARGINS BY INDUSTRY
This guide explores average profit margins across industries, why they vary, and what they mean for small businesses.

Zel McGhee
Mar 7, 20254 min read
Funded (in part) through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.
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