top of page




Have a Vision Plan
A vision plan gives small business owners a clear direction for decisions, growth, and daily operations. When your vision is written, shared, and used, it becomes the foundation that keeps your business focused and resilient in times of uncertainty.

Zel McGhee
3 days ago8 min read


The Necessity of Cybersecurity for a Small Business
Cybersecurity is no longer optional for small businesses. From phishing scams to data breaches, even the smallest operation is vulnerable to digital threats that can disrupt service, damage customer trust, and create costly setbacks. This article breaks down why cybersecurity matters, how attackers target small businesses, and the practical steps owners can take to protect their systems, their customers, and their future.

Zel McGhee
7 days ago8 min read


Have You Ever Given a Cookie to a Customer?
Small business owners often feel pressured to give more than they should, especially when trying to provide great customer service. But when does a small favor create bigger expectations? This article explores the balance between generosity and boundaries, helping business owners protect their time, value, and long-term sustainability.

Zel McGhee
Nov 137 min read


The AI Advantage: Transforming Small Business Today
Artificial Intelligence is rapidly becoming one of the most practical tools available to small business owners. From improving customer relationships to streamlining operations and uncovering actionable insights, AI is helping entrepreneurs work smarter without increasing costs. This article explores how small businesses can use AI today, why the timing matters, and what steps owners can take to confidently adopt these tools with support from the Abilene SBDC.

Zel McGhee
Nov 138 min read


If You Think Capital Is the Problem, You May Be Looking in the Wrong Place
Many entrepreneurs believe lack of capital is their biggest challenge, but skill, not funding, is what truly drives sustainable business growth. This article explores why skill comes first, how the Five C’s define capital readiness, and how the SBDC and SBA provide the tools to build lasting capacity.

Zel McGhee
Nov 136 min read


Charting Your Course for Your Small Business Startup
Starting a small business in rural West Texas takes more than passion, it takes purpose, planning, and awareness. Learn the essential steps to launch legally in Texas, craft your mission and vision, understand your numbers, and avoid the dangers of what you don’t yet know.

Zel McGhee
Nov 105 min read


Leveraging AI for Consistency and Clarity
The Abilene SBDC is using Google’s NotebookLM to enhance how we create and share small business resources. By integrating AI into our content process, we’re improving clarity, consistency, and efficiency—ensuring every guide, article, and handout reflects accurate, up-to-date information. This initiative demonstrates how responsible AI use can empower small business owners to organize knowledge, save time, and make better decisions with confidence.

Zel McGhee
Nov 73 min read


Effects of Interest Rate Changes on Small Businesses
Interest rates act like the economy’s thermostat, when they rise, borrowing cools down; when they fall, opportunity heats up. For small businesses, those shifts can affect everything from cash flow to customer spending. This article explores how rate changes influence day-to-day operations, outlines practical strategies for navigating financial uncertainty, and highlights how preparation and awareness can turn volatility into opportunity.

Zel McGhee
Nov 68 min read


Visionary vs. Creative: Why Your Business Needs Both
Visionaries see the horizon; creatives build the path toward it. Both roles are essential to a thriving business. When they drift apart, even great ideas lose direction. This article explores the psychology behind each, why solopreneurs struggle to balance them, and how understanding the tension between dreaming and doing can strengthen every decision you make as a business owner.

Zel McGhee
Oct 3110 min read


HOW TO NEGOTIATE VENDOR TERMS
This guide covers key strategies for negotiating vendor terms that work in your favor and strengthen long-term supplier relationships.

Zel McGhee
Mar 124 min read


THE IMPORTANCE OF ONLINE REVIEWS
This guide explores why online reviews matter and how small business owners can leverage them to build trust and attract more customers.

Zel McGhee
Mar 74 min read


UNDERSTANDING THE CASH CONVERSION CYCLE
If your business relies on inventory, invoicing, or credit transactions, understanding and optimizing your CCC can help free up cash.

Zel McGhee
Mar 73 min read


THE VALUE OF NETWORKING
This guide explores why networking is essential and how small business owners can network strategically for maximum impact.

Zel McGhee
Mar 74 min read


LINKEDIN FOR SMALL BUSINESS
This guide covers essential LinkedIn strategies to help small businesses create a compelling presence, build trust, and generate new opportu

Zel McGhee
Mar 74 min read


PROFIT MARGINS BY INDUSTRY
This guide explores average profit margins across industries, why they vary, and what they mean for small businesses.

Zel McGhee
Mar 74 min read


THE LAW OF DIMINISHING RETURNS
In this guide, we’ll break down how the Law of Diminishing Returns applies to small business decisions that you will make everyday.

Zel McGhee
Feb 244 min read


HOW TO HANDLE NEGATIVE REVIEWS
In this guide, we’ll explore how to respond to and resolve customer complaints online while protecting your brand’s reputation.

Zel McGhee
Feb 214 min read


VISUAL BRANDING CONSISTENCY
In this guide, we’ll explore why visual branding consistency is critical for small businesses.

Zel McGhee
Feb 184 min read


CUSTOMER APPRECIATION IDEAS
Strengthening Loyalty with Thoughtful Gestures A simple "thank you" can go a long way! Celebrate your customers with heartfelt gestures...

Zel McGhee
Feb 143 min read


The Pareto Principle in Sales
The Pareto Principle, also known as the 80/20 Rule, suggests that 80% of your sales come from just 20% of your customers.

Zel McGhee
Feb 104 min read
bottom of page