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Measuring What Matters
Turning Everyday Business Activity Into Clear, Actionable Insight Running a small business often feels like flying by instinct. You know when things feel good. You know when something feels off. But instinct alone can only take you so far, especially when margins are tight, time is limited, and every decision carries weight. This is where Key Performance Indicators , commonly called KPIs, quietly become one of the most powerful tools a small business owner can use. Not becaus
Zel McGhee
Feb 1211 min read


How Do You Define Success?
How do you define success as a business owner? Making money is an expectation, not a purpose. When success is defined too late, revenue becomes the default measure and “enough” is never recognized. This article explores why defining success early — before growth, pressure, and metrics take over — is essential to building the business you actually meant to build.
Zel McGhee
Jan 237 min read


Is Your Small Business Ready for the Christmas Holiday Onslaught?
The rush from Thanksgiving to Christmas moves fast, and small businesses often feel the pressure more than anyone. After surviving the wave of holiday shopping events, the real test begins: preparing for the December surge. From staffing and inventory to customer service and digital readiness, the holiday season demands intentional planning. This article explores how small businesses can strengthen operations, protect cash flow, and position themselves for a successful finish
Zel McGhee
Dec 1, 20259 min read


Have a Vision Plan
A vision plan gives small business owners a clear direction for decisions, growth, and daily operations. When your vision is written, shared, and used, it becomes the foundation that keeps your business focused and resilient in times of uncertainty.
Zel McGhee
Nov 18, 20258 min read
Funded (in part) through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.
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