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Zel McGhee
1 day ago4 min read
FINANCIAL FORECASTING FOR SMALL BUSINESSES
For small business owners, financial forecasting isn’t just about numbers, it’s about planning for success.
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Zel McGhee
Jan 314 min read
THE ROI OF EMPLOYEE TRAINING
When employees are well-trained, they work more efficiently, provide better customer service, and contribute to overall business growth.
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Zel McGhee
Jan 283 min read
THE POWER OF EMAIL SEGMENTATION
Let’s explore how email segmentation works and why it’s a game-changer for your marketing strategy.
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Zel McGhee
Jan 276 min read
ACCOUNTS RECEIVABLE vs ACCOUNTS PAYABLE
n this guide, we'll break down what accounts receivable and accounts payable are, why they matter, and how you can manage them effectively.
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Zel McGhee
Jan 244 min read
UPSELLING vs CROSS-SELLING
In this guide, we’ll break down what upselling and cross-selling are.
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Zel McGhee
Jan 234 min read
THE RULE OF 7 IN MARKETING
In this guide, we’ll explore the Rule of 7, why it works, and how you can implement it effectively for your small business.
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Zel McGhee
Jan 224 min read
FIXED vs VARIABLE COSTS
In this guide, we’ll explore the key differences between fixed and variable costs and how they impact your bottom line.
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Zel McGhee
Jan 215 min read
CUSTOMER PERSONAS
A well-crafted customer persona allows you to tailor your marketing efforts, improve customer experiences, and ultimately drive more sales.
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Zel McGhee
Jan 164 min read
LEGAL ENTITY CHOICES, LLC'S, S-CORP'S, OR SOLE PROPRIETORSHIPS?
Choosing the right legal structure is one of the most important decisions a small business owner will make.
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Zel McGhee
Jan 154 min read
UNDERSTANDING THE MARKETING FUNNEL
To truly grow your business, you need to guide potential customers through the marketing funnel.
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Zel McGhee
Jan 144 min read
UNDERSTANDING CUSTOMER LIFETIME VALUE (CLV)
In this guide, we’ll break down what CLV is, how to calculate it, and why it should play a central role in your decision-making process.
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Zel McGhee
Jan 134 min read
UNDERSTANDING BREAK-EVEN SALES VOLUME
Understanding how to calculate and use break-even sales volume helps you make informed decisions about pricing, goals, and cost management.
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Zel McGhee
Jan 104 min read
BUILDING SOCIAL MEDIA CONTENT PILLARS
Content pillars not only streamline your efforts but also ensure your messaging remains cohesive across platforms.
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Zel McGhee
Jan 94 min read
TACKLING INVENTORY SHRINKAGE
While some shrinkage is inevitable, high shrinkage rates signal a need for stronger controls and preventative measures.
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Zel McGhee
Jan 84 min read
MASTER YOUR TIME WITH THE EISENHOWER MATRIX
Time is one of the most valuable resources for small business owners, yet managing it effectively can feel like an uphill battle.
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Zel McGhee
Jan 75 min read
NET PROMOTER SCORE
In this article, we’ll explore the essentials of Net Promoter Score (NPS), why it matters, and how you can use it in your small business.
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Zel McGhee
Dec 20, 20243 min read
Holiday Sales Tips
In today’s blog, we’ll share practical, last-minute tips to help you make the most of the holiday shopping frenzy.
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Zel McGhee
Dec 19, 20245 min read
Building a Business Budget
In this guide, we’ll dive into the art and science of budgeting, explore why it’s a cornerstone of small business success.
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Zel McGhee
Dec 18, 20244 min read
Email Marketing Metrics
Unlocking Email Marketing Success Unlocking the Power of Email Marketing Metrics Email marketing remains one of the most effective tools...
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Zel McGhee
Dec 17, 20244 min read
Customer Acquisition Cost
Customer Acquisition Cost (CAC) measures how much it costs your business to gain a new customer.
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