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Zel McGhee
16 hours ago4 min read
Mastering Seasonal Demand Planning
Let’s explore how to anticipate and adapt to seasonal changes, with expert insights on why this matters, and how to build a strong strategy.
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Zel McGhee
2 days ago5 min read
The AIDA Model
In this comprehensive guide, we’ll explore the four stages of the AIDA Model (Awareness, Interest, Desire, and Action).
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Zel McGhee
3 days ago3 min read
Building Brand Loyalty
Brand loyalty is what separates businesses that survive from those that thrive.
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Zel McGhee
4 days ago5 min read
What Is Gross Profit Margin?
For small business owners, Gross Profit Margin is more than just a number, it’s a guiding star for financial success.
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Zel McGhee
5 days ago4 min read
Market Segmentation
This guide will show you how to segment your market, why it matters, and how to apply it for better marketing results.
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Zel McGhee
Dec 63 min read
Customer Retention Rate
This post will dive deeper into why customer retention matters and how to calculate your customer retention rate (CRR).
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Zel McGhee
Dec 53 min read
What is Break-Even Analysis?
Let’s explore what break-even analysis is, how to calculate it, and how to use it effectively to make data-driven decisions.
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Zel McGhee
Dec 43 min read
Branding v Marketing
To grow your small business effectively, you must understand what sets Branding v Marketing apart and how they complement each other.
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Zel McGhee
Nov 262 min read
80/20 Rule (Pareto Principle)
In small business, working harder isn’t always the answer—working smarter is. Enter the 80/20 Rule, also known as the Pareto Principle.
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Zel McGhee
Nov 254 min read
Inventory Turnover Ratio
Managing inventory effectively is a balancing act. Stock too much, and you risk tying up cash. Stock too little, and you risk losing sales.
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Zel McGhee
Nov 202 min read
The 4 Ps of Marketing
In today’s blog, we’ll break down the 4 Ps and show you how to use them to craft a marketing plan that works.
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Zel McGhee
Nov 192 min read
SMART Goals
As a small business owner, setting clear and actionable goals can transform your vision into results.
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Zel McGhee
Nov 182 min read
Marketing ROI
Let’s dive into what ROI is, how to calculate it, and how to use it to grow your business.
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Zel McGhee
Nov 152 min read
What is a Unique Selling Proposition (USP)?
How to Make Your Business Stand Out Written By Zel McGhee, ASBC® Every small business has something that sets it apart—a unique trait,...
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Zel McGhee
Nov 143 min read
Boost Your Brand:
Tips for a Standout Small Business Value Proposition Written by Zel McGhee, ASBC® Your value proposition is the heart of your business...
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Zel McGhee
Apr 2612 min read
Week 17: Harnessing the Potential of Video Marketing
Zel McGhee, ASBC® Elevate your Brand by Harnessing the Potential of Video Marketing Welcome to Week 17 of our Firestarters blog series!...
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Zel McGhee
Apr 1811 min read
Weekly Firestarters: Week 16 – Mastering Cash Flow Management
Zel McGhee, ASBC® - April 18, 2024 Mastering Cash Flow Management is Key to Business Success In the dynamic world of business, financial...
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Zel McGhee
Apr 1220 min read
Weekly Firestarters: Week 15 - Unveiling the Power of Market Research
Unlock business success with market research! Discover free tools, expert guidance, and real-world examples in our latest blog post.
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Zel McGhee
Apr 53 min read
Navigating Credit Card Fees for Small Business Owners in Texas
Unlock the legal maze of credit card fees in Texas. Empowering small businesses with clarity and compliance.
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Zel McGhee
Apr 311 min read
Weekly Firestarters: Week 14 Innovation Strategy - Unleash the Power of Email Marketing
Zel McGhee, ASBC® - 3 April 2024 A Guide to Crafting Your Email Marketing Strategy Welcome to Week 14 of our Weekly Firestarters series!...
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