Small Business Morsel

Zel McGhee

16 hours ago4 min read

Mastering Seasonal Demand Planning

Let’s explore how to anticipate and adapt to seasonal changes, with expert insights on why this matters, and how to build a strong strategy.

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Zel McGhee

2 days ago5 min read

The AIDA Model

In this comprehensive guide, we’ll explore the four stages of the AIDA Model (Awareness, Interest, Desire, and Action).

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Zel McGhee

3 days ago3 min read

Building Brand Loyalty

Brand loyalty is what separates businesses that survive from those that thrive.

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Zel McGhee

4 days ago5 min read

What Is Gross Profit Margin?

For small business owners, Gross Profit Margin is more than just a number, it’s a guiding star for financial success.

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Zel McGhee

5 days ago4 min read

Market Segmentation

This guide will show you how to segment your market, why it matters, and how to apply it for better marketing results.

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Zel McGhee

Dec 63 min read

Customer Retention Rate

This post will dive deeper into why customer retention matters and how to calculate your customer retention rate (CRR).

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Zel McGhee

Dec 53 min read

What is Break-Even Analysis?

Let’s explore what break-even analysis is, how to calculate it, and how to use it effectively to make data-driven decisions.

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Zel McGhee

Dec 43 min read

Branding v Marketing

To grow your small business effectively, you must understand what sets Branding v Marketing apart and how they complement each other.

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Zel McGhee

Nov 262 min read

80/20 Rule (Pareto Principle)

In small business, working harder isn’t always the answer—working smarter is. Enter the 80/20 Rule, also known as the Pareto Principle.

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Zel McGhee

Nov 254 min read

Inventory Turnover Ratio

Managing inventory effectively is a balancing act. Stock too much, and you risk tying up cash. Stock too little, and you risk losing sales.

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Zel McGhee

Nov 202 min read

The 4 Ps of Marketing

In today’s blog, we’ll break down the 4 Ps and show you how to use them to craft a marketing plan that works.

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Zel McGhee

Nov 192 min read

SMART Goals

As a small business owner, setting clear and actionable goals can transform your vision into results.

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Zel McGhee

Nov 182 min read

Marketing ROI

Let’s dive into what ROI is, how to calculate it, and how to use it to grow your business.

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