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  • Writer's pictureZel McGhee

Weekly Firestarters: Week 13 Innovation Strategy - Online Reputation

Updated: Apr 2

Zel McGhee, ASBC®  - March 27 2024

Image of a digital human avatar, floating above the earth, staring out into space, representing a business brand in the digital world. The sun glows brightly, slightly off center of the image at the avatars eye level, the moon is slightly to the right of the sun and in the far right corner there is a slowly expanding galaxy that represents growth.
Weekly Firestarter: Building Your Brand

Building Your Brand: The Importance of Monitoring Your Online Reputation


Welcome to our Small Business Weekly Tip series! It is week number 13 of 2024 and this week, we're diving into a crucial aspect of modern business: monitoring your online reputation. Whether you're just starting out or have been in the game for a while, paying attention to what people are saying about your business online can make a world of difference.


In today's digital age, your online reputation can make or break your business. Potential customers often turn to the internet to research companies before making a purchase or booking a service. What they find can heavily influence their decision-making process. That's why it's essential to take control of your online presence.


But where do you start? Don't worry, we've got you covered.


First things first, invest in online monitoring tools. These handy resources can help you keep track of reviews, comments, and mentions of your business across various platforms. Whether it's social media, review sites, or forums, staying informed about what people are saying about your business is key.


Now, let's talk about how to manage negative feedback. It's inevitable that you'll encounter some negative reviews along the way. The important thing is how you respond to them. Instead of getting defensive or ignoring them altogether, take the opportunity to address the issue head-on. Respond promptly and professionally, and always strive to resolve the customer's concerns. Not only does this show that you value customer feedback, but it also demonstrates your commitment to providing excellent service.


On the flip side, don't forget to celebrate positive feedback! When customers sing your praises online, make sure to thank them and share their kind words on your website and social media channels. Not only does this show appreciation for their support, but it also helps build trust with potential customers who come across your business online.


Your Online Reputation

Remember, your online reputation is a reflection of your brand. By actively monitoring and managing it, you can ensure that your business maintains a positive image in the eyes of your customers. So, what are you waiting for? Start monitoring your online reputation today and watch your business thrive!


Stay tuned for next week's tip, where we'll be discussing another important aspect of small business success. Until then, happy monitoring!

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