In small business, working harder isn’t always the answer—working smarter is. Enter the 80/20 Rule, also known as the Pareto Principle.

Managing inventory effectively is a balancing act. Stock too much, and you risk tying up cash. Stock too little, and you risk losing sales.

In today’s blog, we’ll break down the 4 Ps and show you how to use them to craft a marketing plan that works.

As a small business owner, setting clear and actionable goals can transform your vision into results.

Let’s dive into what ROI is, how to calculate it, and how to use it to grow your business.

How to Make Your Business Stand Out Written By Zel McGhee, ASBC® Every small business has something that sets it apart—a unique trait,...

Tips for a Standout Small Business Value Proposition Written by Zel McGhee, ASBC® Your value proposition is the heart of your business...

Zel McGhee, ASBC® Elevate your Brand by Harnessing the Potential of Video Marketing Welcome to Week 17 of our Firestarters blog series!...

Zel McGhee, ASBC®  - April 18, 2024 Mastering Cash Flow Management is Key to Business Success In the dynamic world of business, financial...

Unlock business success with market research! Discover free tools, expert guidance, and real-world examples in our latest blog post.

Unlock the legal maze of credit card fees in Texas. Empowering small businesses with clarity and compliance.

Zel McGhee, ASBC® - 3 April 2024 A Guide to Crafting Your Email Marketing Strategy Welcome to Week 14 of our Weekly Firestarters series!...

Zel McGhee, ASBC® - 1 April 2024 AT&T Data Breach Notification 2024.03.30 As small business owners, safeguarding our data and protecting...

Zel McGhee, ASBC®  - March 27 2024 Building Your Brand: The Importance of Monitoring Your Online Reputation Welcome to our Small Business...

Zel McGhee, ASBC®  - March 26 2024 Welcome to "Weekly Firestarters": Igniting Innovation Strategies in Small Business Owners Welcome,...

Zel McGhee, ASBC® - March 22, 2024 From Complexity to Clarity: The Path to Small Business Success At the heart of ancient Chinese...

By Zel McGhee - Updated on March 4, 2024 Understanding the Impact of Senate Bill 3 on Reporting Thresholds and Requirements for Texas...

Zel McGhee, ASBC® - February 20, 2024 Running a small business or SME often requires a careful balance of resources, especially when it...

Did you receive a PPP or COVID EIDL loan from the U.S. Small Business Administration (SBA) for under $100,000? SBA will begin referring...

Setting forth on your entrepreneurial journey in the Lone Star State is a courageous undertaking, akin to embarking on a grand odyssey.