top of page



Zel McGhee
Dec 16, 20244 min read
SWOT Analysis
In this guide, we’ll explore why SWOT matters, how to conduct a comprehensive SWOT analysis, and practical ways to apply the results.
1 view0 comments

Zel McGhee
Dec 13, 20244 min read
Mastering Seasonal Demand Planning
Let’s explore how to anticipate and adapt to seasonal changes, with expert insights on why this matters, and how to build a strong strategy.
1 view0 comments

Zel McGhee
Dec 12, 20245 min read
The AIDA Model
In this comprehensive guide, we’ll explore the four stages of the AIDA Model (Awareness, Interest, Desire, and Action).
2 views0 comments

Zel McGhee
Dec 11, 20243 min read
Building Brand Loyalty
Brand loyalty is what separates businesses that survive from those that thrive.
3 views0 comments

Zel McGhee
Dec 10, 20245 min read
What Is Gross Profit Margin?
For small business owners, Gross Profit Margin is more than just a number, it’s a guiding star for financial success.
0 views0 comments

Zel McGhee
Dec 9, 20244 min read
Market Segmentation
This guide will show you how to segment your market, why it matters, and how to apply it for better marketing results.
1 view0 comments

Zel McGhee
Dec 6, 20243 min read
Customer Retention Rate
This post will dive deeper into why customer retention matters and how to calculate your customer retention rate (CRR).
1 view0 comments

Zel McGhee
Dec 5, 20243 min read
What is Break-Even Analysis?
Let’s explore what break-even analysis is, how to calculate it, and how to use it effectively to make data-driven decisions.
1 view0 comments

Zel McGhee
Dec 4, 20243 min read
Branding v Marketing
To grow your small business effectively, you must understand what sets Branding v Marketing apart and how they complement each other.
2 views0 comments

Zel McGhee
Nov 26, 20242 min read
80/20 Rule (Pareto Principle)
In small business, working harder isn’t always the answer—working smarter is. Enter the 80/20 Rule, also known as the Pareto Principle.
3 views0 comments

Zel McGhee
Nov 25, 20244 min read
Inventory Turnover Ratio
Managing inventory effectively is a balancing act. Stock too much, and you risk tying up cash. Stock too little, and you risk losing sales.
2 views0 comments

Zel McGhee
Nov 20, 20242 min read
The 4 Ps of Marketing
In today’s blog, we’ll break down the 4 Ps and show you how to use them to craft a marketing plan that works.
1 view0 comments

Zel McGhee
Nov 19, 20242 min read
SMART Goals
As a small business owner, setting clear and actionable goals can transform your vision into results.
2 views0 comments

Zel McGhee
Nov 18, 20242 min read
Marketing ROI
Let’s dive into what ROI is, how to calculate it, and how to use it to grow your business.
3 views0 comments

Zel McGhee
Nov 15, 20242 min read
What is a Unique Selling Proposition (USP)?
How to Make Your Business Stand Out Written By Zel McGhee, ASBC® Every small business has something that sets it apart—a unique trait,...
3 views0 comments

Zel McGhee
Nov 14, 20243 min read
Boost Your Brand:
Tips for a Standout Small Business Value Proposition Written by Zel McGhee, ASBC® Your value proposition is the heart of your business...
0 views0 comments


Zel McGhee
Apr 26, 202412 min read
Week 17: Harnessing the Potential of Video Marketing
Zel McGhee, ASBC® Elevate your Brand by Harnessing the Potential of Video Marketing Welcome to Week 17 of our Firestarters blog series!...
10 views0 comments


Zel McGhee
Apr 18, 202411 min read
Weekly Firestarters: Week 16 – Mastering Cash Flow Management
Zel McGhee, ASBC®  - April 18, 2024 Mastering Cash Flow Management is Key to Business Success In the dynamic world of business, financial...
2 views0 comments


Zel McGhee
Apr 12, 202420 min read
Weekly Firestarters: Week 15 - Unveiling the Power of Market Research
Unlock business success with market research! Discover free tools, expert guidance, and real-world examples in our latest blog post.
4 views0 comments


Zel McGhee
Apr 5, 20243 min read
Navigating Credit Card Fees for Small Business Owners in Texas
Unlock the legal maze of credit card fees in Texas. Empowering small businesses with clarity and compliance.
76 views0 comments
bottom of page