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UNDERSTANDING THE CASH CONVERSION CYCLE
If your business relies on inventory, invoicing, or credit transactions, understanding and optimizing your CCCÂ can help free up cash.

Zel McGhee
Mar 73 min read
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UNDERSTANDING CUSTOMER LIFETIME VALUE (CLV)
In this guide, we’ll break down what CLV is, how to calculate it, and why it should play a central role in your decision-making process.

Zel McGhee
Jan 144 min read
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NET PROMOTER SCORE
In this article, we’ll explore the essentials of Net Promoter Score (NPS), why it matters, and how you can use it in your small business.

Zel McGhee
Jan 75 min read
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SWOT Analysis
In this guide, we’ll explore why SWOT matters, how to conduct a comprehensive SWOT analysis, and practical ways to apply the results.

Zel McGhee
Dec 16, 20244 min read
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Market Segmentation
This guide will show you how to segment your market, why it matters, and how to apply it for better marketing results.

Zel McGhee
Dec 9, 20244 min read
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Customer Retention Rate
This post will dive deeper into why customer retention matters and how to calculate your customer retention rate (CRR).

Zel McGhee
Dec 6, 20243 min read
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