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If You Think Capital Is the Problem, You May Be Looking in the Wrong Place
Many entrepreneurs believe lack of capital is their biggest challenge, but skill, not funding, is what truly drives sustainable business growth. This article explores why skill comes first, how the Five C’s define capital readiness, and how the SBDC and SBA provide the tools to build lasting capacity.

Zel McGhee
Nov 13, 20256 min read


UNDERSTANDING THE CASH CONVERSION CYCLE
If your business relies on inventory, invoicing, or credit transactions, understanding and optimizing your CCC can help free up cash.

Zel McGhee
Mar 7, 20253 min read


UNDERSTANDING CUSTOMER LIFETIME VALUE (CLV)
In this guide, we’ll break down what CLV is, how to calculate it, and why it should play a central role in your decision-making process.

Zel McGhee
Jan 14, 20254 min read


NET PROMOTER SCORE
In this article, we’ll explore the essentials of Net Promoter Score (NPS), why it matters, and how you can use it in your small business.

Zel McGhee
Jan 7, 20255 min read


SWOT Analysis
In this guide, we’ll explore why SWOT matters, how to conduct a comprehensive SWOT analysis, and practical ways to apply the results.

Zel McGhee
Dec 16, 20244 min read


Market Segmentation
This guide will show you how to segment your market, why it matters, and how to apply it for better marketing results.

Zel McGhee
Dec 9, 20244 min read


Customer Retention Rate
This post will dive deeper into why customer retention matters and how to calculate your customer retention rate (CRR).

Zel McGhee
Dec 6, 20243 min read
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