Small businesses shape the identity, resilience, and economic strength of every community across America. As Small Business Saturday approaches, it’s the perfect time to recognize the millions of entrepreneurs who fuel innovation, create jobs, and keep local economies thriving. Their impact is national, but their presence is profoundly local, woven into the daily lives of the people they serve.

Small business owners often feel pressured to give more than they should, especially when trying to provide great customer service. But when does a small favor create bigger expectations? This article explores the balance between generosity and boundaries, helping business owners protect their time, value, and long-term sustainability.