top of page




The Engine: Turning Strategy Into Action
A strategy cannot move a business on its own. In Part III of the W⁵ Plus Framework, we explore Do as the engine that turns strategy into action, creates accountability, produces evidence, and helps the solopreneur determine what should remain stable and what should change.

Zel McGhee
Sep 1117 min read


The Spokes: What Should Stay the Same While Business Changes?
What should remain stable while a business changes? This first article in the W⁵ Plus Framework series explores the five spokes of the solopreneur’s business machine, beginning with mission and core values and moving through vision, objectives, and timing.

Zel McGhee
Aug 2818 min read


Why Do I Write the Way I Do?
Small business advice does not always reflect the reality of the people actually running small businesses, especially in rural communities. I write to help bridge that gap by focusing on the person making the decisions, using plain language, practical examples, and business concepts that owners can connect to their own circumstances.

Zel McGhee
Aug 248 min read


When a Small Business Is Struggling
When a small business begins to struggle, the choices extend beyond simply continuing or closing. This article explains how owners can identify financial warning signs, examine cash flow and profitability, and evaluate turnaround, financing, restructuring, sale, or orderly closure options.

Zel McGhee
Aug 718 min read


Actual Versus Artificial Intelligence
Artificial intelligence can help small businesses organize information, accelerate routine work, and prepare for complex decisions. It cannot supply the experience, context, judgment, or accountability that business ownership requires. This article examines where artificial and actual intelligence each contribute value and how they can work together within a modern business.

Zel McGhee
Jul 2718 min read


If You Think Capital Is the Problem, You May Be Looking in the Wrong Place
Many entrepreneurs believe lack of capital is their biggest challenge, but skill, not funding, is what truly drives sustainable business growth. This article explores why skill comes first, how the Five C’s define capital readiness, and how the SBDC and SBA provide the tools to build lasting capacity.

Zel McGhee
Nov 13, 20256 min read


Charting Your Course for Your Small Business Startup
Starting a small business in rural West Texas takes more than passion, it takes purpose, planning, and awareness. Learn the essential steps to launch legally in Texas, craft your mission and vision, understand your numbers, and avoid the dangers of what you don’t yet know.

Zel McGhee
Nov 10, 20255 min read


Leveraging AI for Consistency and Clarity
The Abilene SBDC is using Google’s NotebookLM to enhance how we create and share small business resources. By integrating AI into our content process, we’re improving clarity, consistency, and efficiency—ensuring every guide, article, and handout reflects accurate, up-to-date information. This initiative demonstrates how responsible AI use can empower small business owners to organize knowledge, save time, and make better decisions with confidence.

Zel McGhee
Nov 7, 20253 min read
Funded (in part) through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.
bottom of page