In this comprehensive guide, we’ll explore the four stages of the AIDA Model (Awareness, Interest, Desire, and Action).

Brand loyalty is what separates businesses that survive from those that thrive.

For small business owners, Gross Profit Margin is more than just a number, it’s a guiding star for financial success.

This guide will show you how to segment your market, why it matters, and how to apply it for better marketing results.

This post will dive deeper into why customer retention matters and how to calculate your customer retention rate (CRR).

Let’s explore what break-even analysis is, how to calculate it, and how to use it effectively to make data-driven decisions.

To grow your small business effectively, you must understand what sets Branding v Marketing apart and how they complement each other.

In small business, working harder isn’t always the answer—working smarter is. Enter the 80/20 Rule, also known as the Pareto Principle.

Managing inventory effectively is a balancing act. Stock too much, and you risk tying up cash. Stock too little, and you risk losing sales.

In today’s blog, we’ll break down the 4 Ps and show you how to use them to craft a marketing plan that works.

As a small business owner, setting clear and actionable goals can transform your vision into results.

Let’s dive into what ROI is, how to calculate it, and how to use it to grow your business.

How to Make Your Business Stand Out Written By Zel McGhee, ASBC® Every small business has something that sets it apart—a unique trait,...