Turning Everyday Business Activity Into Clear, Actionable Insight Running a small business often feels like flying by instinct. You know when things feel good. You know when something feels off. But instinct alone can only take you so far, especially when margins are tight, time is limited, and every decision carries weight. This is where Key Performance Indicators , commonly called KPIs, quietly become one of the most powerful tools a small business owner can use. Not becaus