Most small businesses don’t struggle because the strategy is wrong. They struggle because the business has quietly drifted out of alignment with the person building it. Over time, that misalignment shows up as friction, exhaustion, and decisions that feel harder than they should. Sustainable businesses don’t start with tactics or growth plans. They start with clarity about self, capacity, and direction.

Small business owners often feel pressured to give more than they should, especially when trying to provide great customer service. But when does a small favor create bigger expectations? This article explores the balance between generosity and boundaries, helping business owners protect their time, value, and long-term sustainability.