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Measuring What Matters
Turning Everyday Business Activity Into Clear, Actionable Insight Running a small business often feels like flying by instinct. You know when things feel good. You know when something feels off. But instinct alone can only take you so far, especially when margins are tight, time is limited, and every decision carries weight. This is where Key Performance Indicators , commonly called KPIs, quietly become one of the most powerful tools a small business owner can use. Not becaus
Zel McGhee
Feb 1211 min read


Why Small Businesses Matter and Why Your Support Counts
Small businesses shape the identity, resilience, and economic strength of every community across America. As Small Business Saturday approaches, it’s the perfect time to recognize the millions of entrepreneurs who fuel innovation, create jobs, and keep local economies thriving. Their impact is national, but their presence is profoundly local, woven into the daily lives of the people they serve.
Zel McGhee
Nov 24, 20258 min read


If You Think Capital Is the Problem, You May Be Looking in the Wrong Place
Many entrepreneurs believe lack of capital is their biggest challenge, but skill, not funding, is what truly drives sustainable business growth. This article explores why skill comes first, how the Five C’s define capital readiness, and how the SBDC and SBA provide the tools to build lasting capacity.
Zel McGhee
Nov 13, 20256 min read


HOW TO NEGOTIATE VENDOR TERMS
This guide covers key strategies for negotiating vendor terms that work in your favor and strengthen long-term supplier relationships.
Zel McGhee
Mar 12, 20254 min read
Funded (in part) through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.
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